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商业评说

百度频繁调整背后,究竟是为了什么

ZUIJINLIANGNIAN,WOMENKANDAOBAIDUCHIXUDEJINXINGZUZHIJIAGOUDIAOZHENG,FALIXINXINGO2OLINGYU,BINGDALITOUZIYANJIURENGONGZHINENGXIANGGUANZHINENGJISHU,QISHIZHEYIXIELIEDIAOZHENGBEIHOU,BAIDUZHIWEILEZUO3JIANSHI,XIABIANWOMENLAIXIANGXIJIANGSHU。

 

CONGSHANGYEMOSHISHANGKAN,BAIDUSOUSUODEHEXINYUANLISHITONGGUOWANGLUOJISHUXINGCHENGYIGETONGYIRUKOU,JIANGYONGHUYUZHENGGEHULIANWANGNEIRONGJINMIDELIANJIEQILAI,BINGJIYULIANJIEBENCHUANGZAOJIAZHIBINGHUOQUYIBUFENJIAZHIDE。YINCI,TONGYIRUKOUHELIANJIENENGLIJIANGSHIBAIDUSOUSUODELIANGDAHEXIN,SUOYIDUIYUBAIDUERYAN,YUXIANGHUODEJIAOWEICHIJIUDEFAZHAN,BIXUYAOHANWEIZIJIDERUKOUJIAZHIHELIANJIENENGLI,YUSHIBAIDUDEFAZHANFANGXIANG,SHIBIYANZHEGONGGULIANJIERUKOU、LIANJIEZHICHENG、LIANJIECHENGDUHELIANJIEGUANGDUZHEI4TIAOXUXIANQIANXING。

 

ZAIPCHULIANWANGSHIDAI,HULIANWANGRUKOUZHUYAOJIZHONGZAILIULANQIHEGONGJUSHANG,QIZHONGGONGJUBUFEN(QQ、ANQUANRUANJIAN、SHIPINBOFANGRUANJIANDENG)JINZHANJUXIAOBUFEN,DABUFENDOUJIZHONGYULIULANQI,ERLIULANQIDEXIAYOUJIWEIWANGZHIDAOHANGHESOUSUOYINQING,BISHIDEBAIDUYONGYOUhao123HEBAIDUSOUSUOLIANGDAHEXINCHANPIN,LAOLAOBACHIZHEHULIANWANGRUKOUDEDIYIWEIZHI,KEYISHUODANGSHIBAIDUDESOUSUOJUTOUWEIZHISHIFENLAOGU。

 

SHIJIANJINRU2007QIAN,ZHEIYINIANPINGGUOFABULEiPhone,BIAOZHUNZHEHULIANWANGZHONGXINKAISHIYOUPCXIANGYIDONGDUANZHUANYI,ERGUONEIZHINENGSHOUJIZHENZHENGKAISHIZOUXIANGPUJISHICONG2010NIANKAISHIDE(ZHEIYINIANXIAOMIGANGGANGCHENGLI),BINGZAI2012NIANKAISHIJUEQILEYIDONGHULIANWANGRECHAO,DAJIAFENFENPUXIANGYIDONGHULIANWANG,GEZHONGYIDONGCHUANGYEFENGQIYUNYONG,ZHENGGEHULIANWANGLINGYUKAISHIMAIXIANGLEYIGEJUDADEBIANGESHIQI,ZHEIZHONGHUANJINGDEGAIBIAN,DUIBAIDUDEDIWEICHANSHENGLEYIDINGDEYINGXIANG。

 

XIANGDUIYUPCHULIANWANGERYAN,YIDONGHULIANWANGDEHENDUOJICHUYINSUDOUBIANLE,BUJINWANGLUOSUDUDAFUDUJIANHUAN,ERQIELIULIANGYESHIFEICHANGXIQUEDEXIANZHIZIYUAN,GENGZHONGYAODEZHINENGSHOUJIBUZAIYILIULANQIWEIHEXINWANGLUOYINGYONG,ERSHIBIANCHENGLEGENGJIAKAIFANGDEAPPHEYINGYONGSHICHANG,GEGEHEXINAPPZAIYONGHUZHUOMIANSHANGDOUYOUZIRANDELIULIANGRUKOU,RUKOUBIANDEGENGJIAKAIFANGYUDUOYUANHUA,HUOZHESHUO,RUJINDEYOUJIZHUOMIAN,GENGXIANGPCSHIDAIDEWANGZHIDAOHANG,SHOUJIDUANDELIULANQIXUQIUBEIDAFUDUXUERUOERBIANYUANHUA,XIANGYINGWANGZHIDAOHANGXUQIUYEBEIDAFUDUJIANSHAO……。YIDONGHULIANWANGDAILAIDESHANGSHUZHONGBIANGE,JIBAIDUZAILIANJIERUKOUFANGMIANDEKONGZHILIDAILAIJUDADETIAOZHAN,RANERTIAOZHANBUJINJINZAIYURUKOU,RUKOUXIABIANDELIANJIEGUANGDUYEFASHENGLEJUDADEBIANHUA。

 

WOMENZHIDAO,SOUSUOYINQINGDUIYUSUIPIANHUADENEIRONGYINGXIANGSHIJUDADE,WANGWANGWEIZHEIXIESUIPIANHUADENEIRONGDAORUCHAOGUOBAIFENZHIWUSHIYISHANGDELIULIANG,YEKEYISHUOSOUSUOYINQINGBACHIZHEZHEIXIENEIRONGDEMINGMAI,ERZHEIXIENEIRONGYEQUANSHIZHESOUSUOYINQINGDEJIAZHI,BINGBANGQIHUIJUYONGHU,YINCISOUSUOYINQINGHESUIPIANHUANEIRONGSHIHULIGONGSHENG、CHUNCHIXIANGYIDEGUANXI。

 

ZHEIBUJINRANGRENHUIXIANGPCHULIANWANGFAZHANCHUQI,CENGCHUBUQIONGDESUIPIANHUANEIRONGWANGZHAN(DIFANGWANGZHAN、GERENWANGZHAN、LUNTAN)YIKAOBAIDUDAORUDELIULIANGPENGBOFAZHAN,ZHEIZHONGSUIPIANHUADENEIRONGPOSHIGENGDUOYONGHUBUDEBUYILAIYUSOUSUOYINQINGXUNZHAOHESHIDENEIRONG,YUSHISOUSUOYINQINGCHENGLEYONGHUHESUIPIANHUANEIRONGZHIJIANDEQIAOLIANG。

 

JIEZHIMUQIAN,YIDONGHULIANWANGGONGCHANSHENGLELIANGBOSUIPIANHUANEIRONGGAOCHAO:

 

DIYIBO:SUIPIANHUANEIRONGDANSHENGYUYINGYONGFAZHANDEBAOFAQI,DANSHIYINGYONGBENSHENDUIYUSOUSUOYINQINGJUYOUHENQIANGDEPINGBIXING,ZHEIZHISHIBAIDUHENNANZHUAZHU,SUIRANHOUZHEYEQUESHIZAINULIZHUAQU;

 

DIERBO:UGCNEIRONG(YONGHUHUDONGCHANSHENGNEIRONG)SUIRANYIJINGCHANSHENG,DANZHEIXIESUIPIANHUADENEIRONGBINGMEIYOUYITUOYUBAIDUSHENGZHANG,ZHUANERKAISHIYIYIKAOQITAPINGTAIPENGBOFAZHAN,BIRUZUIJINJINIANPENGBOFAZHANDE“WEIXINGONGGONGHAO”,ZHEIJIUSHIYIZHONGXINXINGTAIDESUIPIANHUANEIRONG,WEIXINCHENGLEZHEIXIESUIPIANHUANEIRONGDERUKOU,ERBUSHIBAIDU。

 

DUIYUDANGQIANDEYIDONGHULIANWANG,HUOXUHAICUNZAIZHEZHEIYANGYIGEYIWEN:YIDONGHULIANWANGHUIBUHUIDANSHENGDALIANGDESUIPIANHUANEIRONG,YIJIWEILAISUIPIANHUADENEIRONG,TAMENHUIBUHUICUNZAITONGYIDERUKOU?MUQIANHAIBUERZHI。

 

YUYIDONGHULIANWANGRUKOUDUOYUANHUAYIYANG,SUIPIANHUANEIRONGDEDAFUDUXUEJIAN,SHIBIHUIDUISOUSUOYINQINGDEJIAZHIJINXINGTONGBUXUERUO,CONGERDUIBAIDUCHANSHENGBULIYINGXIANG。ZHEIKANQILAISIHUYOUXIEBEIGUAN,RANERQUSHIYONGYUANSHIZHONGLIDE,MEIYOUJUEDUIDEYOULIEHAOHUAI,ZUOWEIZHIZHE,JIYAOSHUNYINGQUSHIERWEI,YEYAOFENFABUXIU,NULIWEIZIJICHUANGZAOJIHUI。

 

BUJINRANGRENXIANGQILEIBM,TANENGGOUZAIKEJILINGYUSHUCIJUBIANZHONG,CHIXUYIKAOJISHUCHUBEIBAWOZHUQUANXINJIYU,CONGERCONGTUISHIYICICIDEZHONGXINZOUXIANGHUIHUANG。TONGYANGMIANDUIPENGBOFAZHANDEHULIANWANGZHANGHE,BAIDUBUJINYAOCHAOZONGSHENCHUDEJISHUHEXINFAZHAN,ERQIEYAOSHIZHIBUYUDEDIAOZHENGZIJIDEFAZHANZITAIYULUXIAN,YISHIYINGQUANXINDESHENGCUNHUANJING。

 

JIANDANHUIZONG,FAXIANBAIDUYIJINGYONGYOUBAIDUSOUSUO、NEIRONGFUWU、XIANXIAFUWU、GONGJURUKOUHEQIYEJICHANPINWUDAYEWUXIAN,QIYEWUBUJURUXIATUSUOSHI:

01-2016.04.22.jpg

其中,百度搜索是核心。也是整个百度的主要营收来源,线上内容和线下服务则是搜索业务的连接支撑,工具产品集则更多是辅助入口,担当防御的角色,而企业级产品中的广告联盟则是一项颇具盈利能力的业务,另一个产品百度云计算则是顺应发展大势的布局,还有很长路要走。

 

ZONGHEKAOLVZHIHOU,BAIDUKAIQILEZHUANXINGYIDONGHULIANWANGXUMU,QIJUTIZHANLVEWEIRAOSANGEBUFENJINXING:

 

1、拓展索引边界:PC互联网更多局限于信息,而移动互联网边界已经拓展至线下服务,为此百度的第一大战略为“索引O2O世界”(真实世界),包括去哪、携程、百度外卖、糯米团购、百度地图以及众多开放的第三方O2O服务;

 

2、升级技术体系:移动互联网下传统的搜索入口/导航入口被削弱,那么说明自身使用的技术在移动互联网生态下不能提供优质服务,从而被用户慢慢抛弃,那么百度重金布局认知计算技术,期望借助于认知计算的全新技术体系,重新占据全新的人机交互入口;

 

3、业务重组剥离:对公司业务进行重组,提升团队创造力,并剥离/独立众多非核心业务,实现公司整体财务健康,包含剥离去哪卖给携程,剥离爱奇艺视频,百度外卖独立融资,百度教育(小船出海)独立融资,百度音乐业务剥离……;

 

LIANJIEGUANGDU

 

BAIDUSOUSUOZUOWEILIANJIEZHONGXIN,QITIGONGDENEIRONG、CHANPINHEFUWUDENGZIYUANYUEFENGFU,TADEJIAZHICAIYUEDA,YINCIBAIDUYINGGAIJINKENENGDELIANJIEHULIANWANGFANWEINEIDESUOYOUNEIRONGYUFUWU,ERZAIJUTICELVEFANGMIAN,BAIDUBUJINYAOLIANJIEFUWU,BUJUKAITUOYIDONGHULIANDEQUANXINO2OFUWULINGYU,ERQIEHAIYAOCHIXUWENGUYIYOUDELIANJIENEIRONGLINGYU,DAKAINEIXIEZHUJIANZOUXIANGFENGBIDEXIANSHANGSHENGTAI。

02-2016.04.22.jpg

                                                       百度连接广度战略

 

 

LIANJIEFUWU

 

ZAIPCHULIANWANGSHIDAI,BAIDUZUODESHI“XINXILIU”LIANJIE,BANGZHUYONGHUPINGDENGDIHUOQUXINXI,RANERYIDONGHULIANWANGDEXUNMENGFAZHAN,YIJIZHINENGSHOUJISUISHENXIEDAIDEBIANLIXING,SHIDEHULIANWANGXIANSHANGYUXIANXIAGEZHONGFUWUZHILIANCHENGWEIKENENG,ERZHEIHENKUAIBEIZHONGDUOJUBEIYUANJIANZHUOSHIDECHUANGYEZHECHAJUE,TAMENYUNYONGYIJINGJILEIDEHULIANWANGSIWEI,YUYIDONGHULIANWANGDETEYOUSHUXINGJIEHE,HENKUAIXIANQILEO2O、GONGXIANGJINGJI、HULIANWANG+DENGZHUDUOCHUANGXINXINGSHANGYEMOSHI,KAIQILEYIBOQUANXINDELANGCHAO。

 

ZAIZHEIYIBOLANGCHAOZHONG,YIDIDIKUAIDE、MEITUAN、DAZHONGDIANPING、58GANJI、ELEME、JINGDONGDAOJIADENGWEIDAIBIAODEGONGSI,KAISHIZAIZHEIYILINGYUKAIJIANGKUOTU,QIANGZHANSHICHANGFENE。CISHIDEHULIANWANGBIANJIE,BUZAIJUXIANYUCENGJINGDENEIRONG、GONGJU、DIANSHANG、SHEQUDENGLINGYU,ERSHIKAISHIXIANGPANGDADEXIANXIASHICHANGGAOSUSHENTOU。

 

HULIANWANGBIANJIEDEDAFUDUKUOZHANG,YIWEIZHEBAIDUSOUSUOSUOTIGONGDEFUWUFANWEIKAISHIJUFUKUODA,ZAIZHEIGESHIHOU,BAIDUYISHIDAOLEZIJIBUNENGQUJUYUXINXIFUWUSHANG,ERSHISHENSHIDIAOZHENGZIJIDECHANPINFUWU,BINGJUEDINGCONGZHIQIANDEXINXIJIANSUOWEIZHU,SHENGHUOSOUSUOWEIFU,KAISHIYANBIANCHENGSHENGHUOSOUSUOHEZHISHISOUSUOBINGCUNDEXINFUWUSHENGTAI,YUSHIZAI2014NIANCHU(HUO2013NIANNIANDI),BAIDUKAIQILECONG“LIANJIERENYUXINXI”XIANG“LIANJIERENYUFUWU”ZHUANXING。ZHENGRULIYANHONGSHUODE,“BAIDUZHENGZAIZHONGXINDINGYIYONGHUDEYIDONGTIYAN。TONGGUOJIANGSOUSUO、DITUYUFUWUJIAOYISHENDUZHENGHE,WOMENJINYIBUTUOZHANLEZISHENDEPINGTAINENGLI。”

 

RUXIATUSUOSHI:

03-2016.04.22.jpg

ANDAOLILAISHUO,BAIDUSHEZUO2ODEZUIJIAFANGSHISHITOUZIYOUXIUGONGSIZUOYIGEXIAOGUDONG,BINGYIKAOZIBENGUANLIANYUDUIFANGXINGCHENGWENGULIANJIE,RANERYOUYUZHUANXINGDEJUECESHAOXIANHUANMAN,SHIDEBAIDUCUOGUOLEYITOUZIBUJUDEZUIJIACELVE。

 

ZAIDANGSHIDEO2OZHUYAOLINGYU,DIDIKUAIDEYIJINGFENBIEBEITENGXUNALIZHANJU,MEITUANYIJIESHOUALIRUGU,ERDAZHONGDIANPINGBINGBUYUANYIMAIJIBAIDU,WEIJUFENLEIXINXIXINGYEDE58GANJISHANGMEIYOUBEIKANDAOO2OLINGYUDEJUDAQIANLI,KEYISHUODANGSHIO2OLINGYUDEZHUYAOWANJIAYIJINGMINGHUAYOUZHU,ZUIZHONGBAIDUZHINENGSHOUGOUXINGYEDISANNUOMI,LUQIXIUZIZIJIQINZIGAN,YUSHIZHUBUZOUXIANGLEZIYING+TOUZIDESHUANGXIANGBUJUZHILU。

 

YUSHIZAIJIEXIALAIYINIANDUOLI,BAIDUZAIO2OLINGYUXIANHOUZUOCHULEYIXIEDASHI,XUNMENGKAIJIANGKUOTU:

 

1、QUANZISHOUGOUXINGYEDISANNUOMI,SHEZUTUANGOULINGYU,BINGYU2015NIAN6YUEXUANBU200YITOUZINUOMI,JIANJIECUCHENGJINGZHENGDUISHOUHEBING,NUOMIJINSHENGWEISHICHANGDIER;

2、ZAIO2OHEXINCANYINLINGYUTUICHUBAIDUWAIMAIFUWU,BINGTONGGUOLIULIANGDAORUYUYOUHUIHUODONGTISHENGSHICHANGFENE,MUQIANYIJINGCHENGWEIXINGYEQIANSAN;

3、BUJUCHUXINGLINGYU,TOUZIQUANQIUCHUXINGLINGYULAODAUber,YUQIJIANQISHENDUHEZUOGUANXI;

4、ZAI58TONGCHENGHEGANJIWANGHEBINGHOU,XUNMENGTOUZIBAIXINGWANG,QIANGZHANFENLEIXINXILINGYUDEZUIHOUYIGEWANJIA,TONGSHITOUZIeDAIXIDENG;

5、TOUZIZHONGLIANGWOMAIWANGDENGGONGSI,BUJUSHEQUSHENGXIANDENGLINGYU,YUJINGDONGDAOJIADENGGONGSIJINGZHENG;

6、ZHENGHEBAIDULVYOUZAILVYOUFANGMIANDEZIYUAN,CUCHENGQUNAERYUXIECHENGZOUXIANGHEBING,DIANDINGBAIDUZAILVYOUZHUSUOLINGYUDEXINGYEDIWEI;

 

ZAIJINXINGYIXILIEBUJUZHIHOU,BAIDUZAIO2OLINGYUDEBUJURUXIA:

 

CHUXINGYUZHUSULINGYU:BAIDUDITU(XINGYEDIYI)+XIECHENGWANG(CHIGU)+QUNAER(CHIGU)+Uber(TOUZI)DENG

TUANGOUYUCANYINLINGYU:BAIDUNUOMI(XINGYEDIER,JINCIYUXINMEIDA)+BAIDUWAIMAI(XINGYEDISAN)

JINRONGYUZHIFULINGYU:BAIDUQIANBAO+BAIXINYINXING(HEZI)+BAIDUZHIFU+BAIDUJINRONG(XINGYEDISI,JINCIYUTENGXUN、MAYIJINFU、JINGDONG)

JIAOYUYUPEIXUNLINGYU:BAIDUJIAOYU+CHUANKEWANG+XIAOCHUANCHUHAI+HUJIANGWANG(TOUZI)DENG,GAILINGYUBUJUGUONEIXINGYELINGXIAN。

YILIAOYUJIANKANGLINGYU:BAIDUJIANKANG+BAIDUYISHENG,SHANGCHUYUCHUSHIBUJUJIEDUAN。

FENLEIYUDAOJIALINGYU:BAIXINGWANG(XINGYEDIER,JINCIYU58GANJIJITUAN)

SHENGXIANYULINGSHOULINGYU:ZHONGLIANGWOMAIWANG(TOUZI)

 

 

KEYISHUO,BAIDUZAIO2OLINGYUDEBUJUYIJINGNENGFUGAIDADUOSHUO2OFUWUCHANGJING,JIBENYIWANCHENGCHUSHIBUJU。

 

FENGBISHENGTAI

 

RANERYIGEBULIDEQUSHIWEI,SUIZHEKAIFANGPINGTAIDENGKAIFANGHEZUODELINIANRIYIPUJI,HULIANWANGGEGEXIFENLINGYUHUOJIAZHILIANDEGEGEHUANJIE,DOUCHUXIANLEYIXIEMINGXINGQIYE,TAMENDADUOXINGCHENGLEZISHENDESHENGTAI,YIGEGEXIANGJINSIFENGBIDEWEICHENG,BIRUXIABIANYIXIELINGYU:

 

DIANSHANGLINGYU:ALI(FENGBI)、JINGDONG(BANFENGBI)

YINLELINGYU:QQYINLE(FENGBI)、HAIYANGYINLE(FENGBI)

SHEQULINGYU:TENGXUNSHEJIAOSHENGTAI(QQ、QQKONGJIAN、WEIXIN、PENGYOUQUAN、WEIXINGONGGONGHAO)(FENGBI)

WEIBO:XINLANGWEIBO(KAIFANG)

SHENGHUOLINGYU:MEITUANDIANPING(FENGBI)、58DAOJIA(FENGBI)、DIDIKUAIDE(FENGBI)、ELEME(FENGBI)、XIECHENGWANG(BANFENGBI)

SHIPINLINGYU:YOUKU(BANFENGBI)、AIQIYI(BANFENGBI)、TENGXUNSHIPIN(BANFENGBI)

……

 

ZHEIGEGUOCHENGTONGSHIBANSUIZHESUIPIANHUANEIRONG、FUWU(DALIANGXIAOXINGNEIRONGWANGZHAN、XIAOXINGSHEQUWANGZHAN、XIAOXINGFUWUJIGOU、CHUIZHIXINGWANGZHANHUOQUYUXINGWANGZHANDENG)DEDAFUDUXIAOWANG,ZHEIZAIYIDINGCHENGDUSHANGZENGQIANGLEXIAOSHENGTAIZISHENDELIANJIENENGLI,ERKAISHIJIANQINGDUIBAIDUZHEILEIDISANFANGLIANJIENENGLIDEYILAI。

 

XIANRANZHEIXIEXIAOSHENGTAI(QUYUMINGXINGCHANPIN)NENGGOUWEIKEHUTIGONGGENGJIAFENGFU、YOUZHIDEFUWU,ZHEISHITAMENXIANGDUIYUSOUSUOYINQINGLAISUOJUDADEYOUSHI。TEBIESHIDANGMOUYIGELINGYU,XINGYEQIANSANRUGUONENGMANZU85%YISHANGDEXUQIU,CISHIXIANYOUSOUSUOYINQING(YIKAOJUHESUOSUIXINXI)NENGGOUJIYONGHUDAILAIDEXUQIUMANZUTISHENGWEIHUSHENWEI。

 

YUSHI,DANGYONGHUCHANSHENGXUQIUDESHIHOU,WANGWANGXUANZEZHIJIEJINRUZHEIXIESHENGTAI,HUOZHEJINSHITONGGUOSOUSUOYINQINGJIANDANXUNZHAODAOZHEIXIESHENGTAI,ZHEIJIUYIWEIZHEZHEIXIEXUQIUYUFUWUHEBAIDUDEGUANXIBUNEIMEDALE。

 

YIGEHENMINGXIANDELIZISHIBAIDUZAIMP3SHICHANGDEXINGSHENGDAOXIAOWANGZHEIYILICHENG,DAGAIZAISHINIANQIAN,BAIDUMP3JIHUDAIBIAOZHEHULIANWANGZHENGGEYINLEFUWU,YINWEIDANGSHIGEQUZHUYAOCHANSHENGYUSHUBUQINGDEXIAOXINGYINLEWANGZHAN,ZUIZHONGYOUBAIDUTONGYIHUIJUCHENGYIGERUKOU,RANERZUIJINSHINIANSHIJIAN,KUGOU、QQYINLEDENGCHANGSHANGRIJIANQINTUNZHEIYILINGYUDESHICHANGFENE,BINGSUIZHEYINLELINGYUZUIZHONGZOUXIANGZHENGBANHUA,ZUIZHONGCUSHIZHONGDUOXIAOXINGYINLEWANGZHANXIAOSHI,ERBAIDUMP3ZAIYONGHUXINZHONGYEYUELAIYUEBUZHONGYAOLE(ZUIZHONGXUANZEYUTAIHEYINLEHEBING),QUERDAIZHIDEZESHIQUANXINDEFENGBIXINGCHANPIN(QQYINLE、HAIYANGYINLE、TIANTIANDONGTING、WANGYIYUNYINLE)。

 

RUGUOHULIANWANGGEGEXIFENLINGYU、JIAZHILIANGEGEHUANJIEJUNZOUXIANGYOUSHAOSHUJIJIAQIYEKONGZHI,BINGZHUJIANYOUKAIFANGZOUXIANGFENGBI(ZHEISHIYIZHONGZIRANQUSHI,HUOXUZHEIYANGGENGGAOXIAO),NEIMEZHEIZHONGQUSHIJIANGDUIBAIDUCHANSHENGJUDADEWEIXIE,JUGEJIANDANLIZI,YILIAOLINGYUSHIBAIDUCHUANGSHOUDEZHONGYAOXIFENSHICHANG,YIDANYILIAOLINGYUZUIZHONGXINGCHENGJIGEQIYEKONGZHIDEFENGBISHENGTAI,NEIMEBAIDUJIANGSUNSHIDALIANGDEYINGSHOU。

 

MIANDUIZHEIZHONGQINGKUANG,BAIDUYINGGAIZUODEJISHIBANYANPOBIZHEJIAOSE,ZUOYIXIEDUIZIJIDUIMUBIAOXINGYEYOULIDESHIQING,JITONGGUOTIGONGYIGEGEXIXIAODEJICHUZUJIAN,LIEJIEGEGEXIAOXINGDEFUWUSHENGTAI,TUIDONGZHUDUOXINGYEZOUXIANGKAIFANG,CONGERTAMENYUHULIANWANGQITAQUYUXINGCHENGGENGJIAFENGFUDELIANJIE,JIJIANGDUIFANGYOUFENGBISHENGTAIQIEFENWEIZHUDUOXIXIAOZUJIAN,RANHOUTONGGUOYIGEGEZUJIANCHAIJIEDUIFANGFENGBIDESHENGTAI,CONGERCUSHITAMENNENGCONGFENGBISHENGTAIZHONGZOUCHULAI,JINRUYIGEGENGGUANGGUODEFAZHANTIANDI,TONGSHIYESHIZHEIYILINGYUBIANDEGENGJIAKAIFANG,CONGERDUIBAIDUJIWEIYOULI。

 

ZAIZHEILIYOUQIXUYAOTIDESHI,GUONEIYOUTENGXUN、ALILIANGDAJIAOWEIFENGBIDESHENGTAI,BAIDUXUYAOZHENDUITAMENTUICHUXIANGYINGDEKAIFANGCELVE:

 

1、TENGXUNSHENGTAI

 

TENGXUNSHENGTAIHEXINBAOHANSANDABUFEN,FENBIESHIYONGHUGUANXILIAN、YONGHUSIYOUNEIRONGHEWAIWEIGONGGONGNEIRONG,CONGGUANXILIANCENGMIANGONGPOTENGXUNJIHUSHIBUKENENGDE,ERWAIWEIGONGGONGNEIRONGDUIYUTENGXUNGENGDUOSHIHUPANZUOYONG,YINCIYUJIANGTENGXUNBIANDEGENGJIAKAIFANG,HEXINZAIYUGONGPOYONGHUSIYOUNEIRONG,ZAIZHEILIBAIDUYUN(GERENYUN)JIANGQIDAOJUEDINGXINGZUOYONG。

 

CENGJINGGUGEZAIFANGYUPINGGUOiosFENGBISHENGTAIYIJIADUDAHUIDUIQICHANSHENGBULISHI,GUODUANCAIQUKAIYUANANZHUODECELVEJIAYIKANGHENG,ZUIZHONGJIDADEXIANZHILEQIFENGBIDUIZISHENCHANSHENGDEWEIHAI,YINCIBAIDUYUNYINGGAIZAICELVESHANGGENGJIAJIJIN、KAIFANG,SHENZHISHIBUJISHAOEKUISUNDETOURU,CONGERTUIDONGTENGXUNSHENGTAIBIANDEGENGJIAKAIFANG。

 

2、ALISHENGTAI

 

ALIBABAZUOWEIGUONEIZUIDADEDIANSHANGSHENGTAIQUAN,YONGYOUTAOBAO、TIANMAO、JUHUASUANDENGDIANSHANGPINGTAI,YIZHUYAOTONGGUODAOLIUMOSHIHUOLI,MEINIANDEYINGSHOUKEYIPIMEIBAIDU,SHENZHIKEYICHENGWEIBAIDUZUIDADEJIANJIEJINGZHENGDUISHOU,YINCIDUIYUBAIDUERYAN,LIEJIEKAIFANGALISHENGTAIXIANDEPOWEIJIQIE。

 

MUQIANBAIDUYIJINGTUICHUBAIDUMallDIANSHANGPINGTAI,ZHUYAOFUWUYUGAODUANPINPAICHANGSHANG,DANZHEIDUIYUWENRUOTAISHANDEALISHENGTAIERYAN,JIHUMEISHENMEWEIXIE,RUCIKANLAI,YINGGAISHIBAIDUDEJINGONGFANGXIANGCHUCUOLE。NEIMEBAIDUYINGGAIRUHEKAIFANGFENGBIDEALISHENGTAINI?

 

HUIGUHULIANWANGDIANSHANGLINGYUZUIJINJINIANZUIDADEREDIAN,CHULEJINGDONGZHEIZHONGZONGXIANGJICHENGHUODEFEISUFAZHANWAI,HAIYOUYIJIAGONGSISHIZUOZHEHUOJIANQIFEIDE,TAJIUSHIXIAOMI,ERTADEMOSHIKEYICHENGWEIGUANWANGZHIYINGDIANSHANG,WOMENJUEDEBAIDUYINGGAIDALIFUCHIZHEIZHONGQUANXINDEZHIYINGDIANSHANGMOSHI。

 

ZAIZIMEITIRUHUORUTUDEFAZHANDASHIXIA,ZIMEITI、CHANPINZHIYING、DISANFANGWULIU、DISANFANGZHIFU、YUNYINGTUANDUI、GUANWANGXITONG、YUNJISUAN、DIANSHANGBAOXIANDENGZHONGDUOYINSUZHENGZAIBIANDEFEISUFAZHAN,GUANWANGDIANSHANGZHEIZHONGSHANGYEMOSHIYEBIANDEYUELAIYUEXIANSHI,MUQIANZHICHAYIBALIAOYUANDELIEHUO,JIANGQIDIANRANJINQINGRANSHAO,ERZHEIGESHIMINGDANGZHIWUKUILUOZAIBAIDU。

 

LIANJIERUKOU

 

WOMENJIANGSHULEYIDONGHULIANWANGDAHUANJINGXIA,BAIDUDECHUANTONGSOUSUORUKOU、DAOHANGRUKOUBEIDAFUDUXUERUO,CONGERDUIYUBAIDUCHIXUFAZHANBULIDEQINGKUANG,RANERCONGKEJIFAZHANDELISHILANGCHAOZHONGKEYIDECHU,ZHEIZHISHICAIYONGXIANYOUJISHUCHUANGZAOCHUDECHANPINFUWU,BUNENGDAFUDUFANGBIANYONGHUDEXUQIUJIEJUE,YUSHIZHUDUOXUQIUBEIQITACHANPINQUDAI,JIUXIANGCENGJINGFAMINGLEJIAOJUANDAILAISHEYINGXINGYEJUBIANDEKEDA,YINSHUMASHIDAIDAOLAIERSHUAILUO。

 

WEILECHIJIUDEWEIHUZIJIDEXINGYEDIWEI,BAIDUDEZUIJIACELVEJIUSHIQUANMIANSHENGJIZISHENDEJISHUTIXI,CAIYONGQUANXINDERENZHIJISUANJISHU(RENGONGZHINENGSHIYIGETAIKUANFANDEGAINIAN,ZAIZHEILICAIYONGIBMTICHUDE“RENZHIJISUAN”YICI),ZHONGXINSHEJIGUIHUAZIJIDESOUSUOCHANPIN(XINCHANPINSHENZHIBUYIDINGJIAOSOUSUO),ZHONGXINQIANGHUAZISHENDERUKOUKONGZHINENGLI,ZAICIZHANJUYIDONGHULIANWANGSHIDAIDERENJIJIAOHURUKOU。

 

ZHEIYIWEIZHEBAIDUBUJINYAOZHUJIANSHEQIDIAOLUOHOUGUOSHIDEPACHONGSOUSUO、SUOYINJISHU、PAIXUJISHU,CAIYONGQUANXINDEJISHUTIXI,HAIXUYAOJIANGCHANPINCONGYIQIAN“XINXIJIANDANJIANSUO、DAOLIU”DEDINGWEI,ZHUANBIANCHENGWEIYONGHUXUQIUJIEJUEGUOCHENGZHONGDEQUANTAOFANGANDETIGONGZHE,ZHEIYESHIZAITUOZHANZIJIDEXUQIUFUWUKONGJIAN,CONGERTISHENGZIJIDESHENGCUNNENGLI。

 

CENGJINGDESOUSUOSANBUZHOU:

 

(1)PAQUHUANJIE:TONGGUOPACHONGJISHU,ZHUAQUHAILIANGHULIANWANGSHANGNENGGOUHUOQUDEGONGKAIZILIAO(ZHUYAOYIWENZIWEIZHU);

(2)ZHENGLIHUANJIE:GENJUSUOYINJISHUDUIZHUAQULAIDEZILIAOJINXINGSHULIPAIXU,CONGERJIANGDIYONGHUSOUSUOFANKUISHIXIAO;

(3)SOUSUOHUANJIE:YONGHUTONGGUOSOUSUORUKOUSHURUXUQIUGUANJIANCI,SOUSUOYINQINGFANHUISOUSUOJIEGUO;

 

WEILAIDEAISANBUZHOU:

 

(1)PAQUHUANJIE:TONGGUOPACHONGJISHU,ZHUAQUHAILIANGHULIANWANGSHANG、NENGGOUHUOQUDEGONGKAIZILIAO(BAOHANWENZI、SHIPIN、TUPIAN);

(2)LIJIEHUANJIE:TONGGUORENZHIJISUANJISHUDUIZHUAQUDEZILIAOJINXINGSHENDULIJIE,BINGDUIYILIJIEDENEIRONGJIANLISUOYINTIXI,YIJIANGNEIRONGXIANGSUOYOUCHANPINXISHUCHU;

(3)JIAOLIUHUANJIE:YONGHUTONGGUOZIRANYUYAN(HEXINRUKOU)、SOUSUORUKOU、CHANGJINGRUKOU、ZHITIYUYANDENGDUOZHONGFANGSHIYUQIJINXINGDUOLUNCIJIAOLIU,CONGERZUIDAHUADEWEIYONGHUTIGONGBANGZHU(JUTILAISHUO,DUIYUHENDUOFENGBIXINGWENTISOUSUOXUQIU,NENGGOUZHIJIEJICHUDAAN,ERDUIYUNEIXIEKAIFANGXINGWENTI,ZENENGGOUJICHUGENGJIAQUEQIEDEZILIAO)。

 

KEYIKANCHU,ZAIYIWANGPC/SHOUJISOUSUOSHIDAI,QIZHUYAOJIAOHUXINGTAISHITUXINGYONGHUJIEMIAN,JIUXIANGXIANZAIMEIGERENSHIYONGDEWANGYEHUOZHEApp,ERRENZHIJISUANDEFAZHANSHIDEZIRANYUYANPINGTAICHENGWEIZHUYAOJIAOHUJIEMIAN,ERZIRANYUYANJIAOHUHUANJINGSUOCHUANGZAODEYONGHUTIYANTIYANKEYIGUANGFANYINGYONGZAIGEZHONGHUANJING,WULUNSHIQICHE、WEIBOLU、XIYIJIHAISHICHUANDAISHISHEBEI,HUOZHEQITARENHESHEBEIHECHANGJING,CONGERDATONGSUOYOUXIANSHIRUKOU。

YUCITONGSHI,BAIDUTONGGUOSHANGSHUBIANGE,QIFUWUNENGLIJIANGDAFUDUTISHENG,JICHUGENGYOUHUADEFANKUI,ZHEIJIANGJIDAJIAQIANGBAIDUDUIYUYONGHUDEJIAZHI。

 

RANERZHEIZHONGGEMINGXINGDEBIANGEDUIYUBAIDULAISHUO,MIANLINLIANGDAPINGJING,YIGESHIYINGJIANSHANGDEPINGJING,YIGESHIRUANJIANCENGMIANDEPINGJING。

 

ZAIRUANJIANCENGMIAN,BAIDUZAOZAI2013NIANBIANKAISHIJIADAZAIJISHUYANFASHANGDETOURU,BINGCONGGUIGUWALEBUSHAORENCAI,RUJINJINGGUOLIANGNIANDUODEZHUNBEI,ZAIDASHUJU、YUNJISUAN、SHENDUXUEXI、ZHISHITUPU、SANWEIJIANMODENGRENZHIJISUANJICHUJISHUSHANGYIJINGJUBEIYIDINGDECHUBEI,RUJINDEHEXINYAOWUSHICAIYONGZHEIXIEQUANXINDEJISHU,LAIDAFUDUDETISHENGSOUSUOTIYAN。

 

YURUANJIANCENGMIANBUTONGDESHI,YINGJIANCENGMIANSHOUZHIYUZHENGGEKEJILIANTIAODECHUANGXINJINDU,YOUYURUJINDETONGYONGXINPIANWUFAGAOXIAOTIGONGSHENJINGWANGLUOJISUAN,CONGERSHIDEXUDUOCHANPINZAIJISUANCENGMIANBIANDEYICHANGFUZA。BUGUOSUIZHERENGONGZHINENGDECHIXUHUORE,SHENJINGWANGLUOZHUANYONGXINPIANLINGYUYEYUELAIYUEBEIZHONGDUOKEJIGONGSIGUANZHU,BIRUYINGWEIDATOU20YIMEIJINYANFASHENJINGWANGLUOZHUANYONGXINPIAN、IBMDETrueNorthXINPIAN、GUONEIDEDIPINGXIANKEJIDENGGONGSI,SUIZHEZHEIPIGONGSIJIZHONGJINGLIJIEJUEWENTI,HUOXUJIANGLAINENGGOUSHIJISUANXIAOLVTISHENG1000BEIYISHANG。DUIYUBAIDULAISHUO,YINGJIANLINGYUDEPINGJINGXUYAODENGDENGCHANYELIANSHANGYOUDEHUOBANGENJIN,DANYEYAOSHIKEBAOCHISHENDUGUANZHU。

 

ZHONGZUBOLI

 

ZUIJINLIANGNIAN,BAIDUCAIQUDECELVEJIUSHIJIANGQIXIADEZHEIXIEYEWUJINXINGZHONGXINSHULIZHONGZU,BINGDUIYUQIZHONGDEBUFENFEIHEXINYEWUJINXINGCHAIFENDULI、GONGKAIRONGZI、DULIJINGYING,ZUIZHONGBIANCHENGYIGEFANBAIDUXIDEJUZHEN,ERBAIDUZISHENCHENGWEIYISOUYOUZHONGDUOYEWUZUHEDEHANGKONGMUJIAN。

 

BAIDUJINXINGSHANGSHUDIAOZHENG,ZHUYAOSHICHUYUYIXIAYITU:

 

1、BOLIFEIHEXINYEWU,QUEBAOGONGSICAIWUJIANKANG;

 

BAIDUTIXINEICHANPINYEWUZHONGDUO,DANQIZHONGXUDUOYEWUDUIYUBAIDUERYAN,YUSOUSUOBINGFEICHUNCHIXIANGYIDEGUANXI,TAMENCHONGQILIANGSHIBAIDUKAIFADEYIXIANGXINDEZHUANQIANLINGYU,YOUYUFAZHANYEWUXUDUOZHONGDUOZIYUANTOURU,ZHEIXIEYEWUHUICHIXUXIAOHAOBAIDUDALIANGDEZIYUAN,CONGERTUOLEIBAIDUCAIWUBAOBIAO,YUCITONGSHI,BAIDUDEGUYOUWENHUAFENWEIDUIYUNEIBUCHUANGYETUANDUIDEFAHUI,YEHUIYOUYIDINGDEXIANDING。

 

YINCI,BAIDUXUANZEDUIQIZHONGDEYIXIEYEWUJINXINGCHAIFENDULIRONGZI,ZHEIBUJINNENGGOUCHONGFENLIYONGSHEHUIZIBENLILIANG,JIANGDIDUIBAIDUGONGSIDEYILAI,ERQIENENGFUYUXIANGGUANYEWUTUANDUIGENGDADEZIYOUXING,TUOLIBAIDUGUYOUDEWENHUAFENWEI,CONGERTISHENGXINYEWUDECHENGGONGGAILV。

 

YUSHIWOMENKANDAOBAIDUBOLIQUNAERYEWU、DUIAIQIYIJINXINGSIYOUHUA,BINGJIANGBAIDUWAIMAI、XIAOCHUANCHUHAI、91ZHUOMIAN、BAIDUSHIPINDULIRONGZI,ERDUIYUBAIDUYINLE,ZEXUANZEYUDISANFANGTUANDUITAIHEYINLEJINXINGHEBING,ZHEIXIEDOUZAIYIDINGCHENGDUSHANGBANGZHUGONGSISHIXIANZHENGTICAIWUJIANKANG。

 

JUMUQIANDEQUSHI,BAIDUQIXIADEBAIDUWENXUE、LECAIDENGQITAYEWU,DOUYOUDANDUCHAIFENGUAPAIRONGZIDEKENENGXING。

 

2、DIAOZHENGGONGSIZUZHIJIAGOU,ZOUXIANGJUXINGHANGMUMOSHI;

 

ZAIBAIDUZUIJINYICIZUZHIJIAGOUDIAOZHENGYOUJIANZHONG(CHENGLIBAIDUSOUSUOGONGSI),LIYANHONGBIAOSHI,JIANGBAGENGDUOSHIJIANHEJINGLIFANGZAIHULIANWANGJINRONG、WURENCHE、RENGONGZHINENGDENGCHUANGXINYEWUSHANG,TONGSHIGENGDUODICONGZHANLVECENGMIANGUANZHUNEIRONGSHENGTAI、FUWUSHENGTAI、JINRONGSHENGTAIDEBUJUHEJIANSHE。

 

JINGGUOSHIDUONIANDEFAZHAN,BAIDUDEYUANGONGRENSHUGUIMOYIJINGDADAO5WANREN,DUIYUQINGZICHANWEIZHUDEKEJIGONGSIERYAN,ZHEISHIYIGEPANGDADEGUIMO,NEIBUBUKEBIMIANDEHUICHUXIANFANSUODEYEWULIUCHENGDENGDAGONGSIBING,CONGERZAIYIDINGCHENGDUSHANGJIANGDILETUANDUIDEGONGZUOXIAOLV,YINCIDUIYUBAIDULAISHUOXUYAOCAIQUYIXIEJIZHICHUANGXIN,JISHISHIDELAIDIAOZHENGYEWUZUZHIJIAGOU,SHENZHITONGGUOBUDUANDASANZHONGZULAIWANCHENGZHONGZUDIAOZHENG,RANGXINYEWUYOUZUGOUDEJIZHILINGHUOXING,RANGLAODEYEWUYOUGENGDUODEZHUANZHUDU,ZHEIYESHIWEILEGENGHAOSHIYINGHULIANWANGXINGYEDEFAZHANJIEZOU。

 

CONGBENZHISHANGKANHULIANWANGSHITIAOYUESHIFAZHANDE,NIBUZHIDAOSHENMESHIJIANTIAOCHUYIGE“QIAOBUSI”,YUSHIXUDUOXINGYEQUSHIDOUFASHENGBIANHUALE,ZAIZHEIZHONGQINGKUANGXIA,QUEBAOZUZHIWENHUADEDUOYANGXING,NENGGOUDAFUDUTISHENGDIYUQIANZAIWEIJIDENENGLI。YINCIZHUDUODAQIYEDOUREZHONGYUCHAIFEN,DUIYUBAIDUERYAN,ZHEIBUJINSHICHUANTONGZHIZHUYEWUBUHUIYINWEIBIANYUANYEWUGUODUOERFENXIN,LINGYIFANGMIAN,RANGBIANYUANYEWUYONGYOUZUGOUDELINGHUOXING,JIANSHAOTAMENZAIDATIXINEIDESHUFU,JIYUGENGDUODULIZIZHUQUANYICHONGFENJIFATAMENDECHUANGYEJIQING,CONGERXINGCHENGZIJITEYOUDECHUANGYEWENHUA,ZUIZHONGTIGAOBAIDUDESHENGCUNNENGLI。



信息来源:咨询公司